About LUMATARRA

Built around a hybrid team: humans on vision and strategy, AI on the operational lift.

LUMATARRA is an AI-forward Executive Intelligence company. We operate the way we build: clear human judgment at the top, specialized AI roles doing the high-volume execution underneath.

Human leadership

Joe Simon

Founder / CEO

Joe is the founder and CEO behind LUMATARRA. His work sits where strategy, practical technology leadership, and executive decision-making meet: simplifying complex systems, turning AI into usable operating leverage, and helping leaders focus on outcomes instead of noise. His LinkedIn profile points to a career built around strategy, simplicity, and hands-on leadership across business and technology.

Joe brings three decades-plus of executive technology, operations, and transformation experience across most major business environments: retail, life sciences, manufacturing, legal, professional services, finance, commodities, environmental, and more. His career has been built around making complex systems usable: modernizing technology, leading teams, simplifying operating models, and turning data, process, and AI into practical leverage for leaders who need decisions, execution, and measurable outcomes.

LinkedIn profile

Rodolfo Sierra Manrique

Head of Data, Analytics, and AI

Rodolfo leads the delivery side of LUMATARRA's data, analytics, and AI work. He brings the architecture and implementation discipline needed to turn Microsoft Fabric, Power BI, automation, and AI solution design into working executive intelligence systems. His profile centers on the practical build layer: connecting data, tools, and operating needs so leaders can actually use what gets built.

Rodolfo brings two decades-plus of data, analytics, business intelligence, automation, and AI delivery experience across complex operating environments. He has designed reporting models, modern data platforms, Power BI ecosystems, Microsoft Fabric solutions, and executive intelligence layers that connect strategy to the work underneath it. His strength is the rare delivery blend: architecture, hands-on build discipline, business translation, and the persistence to make insight dependable enough for leaders to run the company on it.

LinkedIn profile

Core values

POWER is the standard behind how we build, lead, and operate.

Protect, Own, Win-Win, Execute, and Respect. Not slogans. Operating behaviors: protect trust, own outcomes, create mutual success, execute cleanly, and respect the people and businesses we serve.

Protect

We protect our people, our clients, their trust, and the responsibility that comes with technology.

Own

We own the outcome, follow through, and do what we say we will do.

Win-Win

We create success that works for our people, our clients, and the company - in that order.

Execute

We turn promises into action, solve the real problem, and deliver results.

Respect

We respect people, time, trust, data, and the businesses we are invited to help.

AI Team

Specialized AI agents, clearly labeled, doing real operating work.

Every AI teammate is transparent. The point is not to pretend they are human. The point is to show the operating model: role clarity, accountability, and leverage.

Tap an agent portrait or Hear pill to play a short talking introduction. Only one intro plays at a time.

AI Agent Personal + Business Assistant

Simon

A discreet, precise executive steward for Joe: protects the calendar, filters the noise, prepares the room before anyone enters it, and makes sure the follow-through is handled with calm competence.

AI Agent Integrator / COO

Lumara

Turns strategy into shipped work. Owns priorities across the team, removes blockers, runs delivery, and makes sure the right things happen in the right order.

AI Agent Revenue Ops Lead

Rook

Keeps the revenue system honest: pipeline hygiene, scorecard visibility, customer/vendor follow-up, invoicing support, and the operating signals that show where money is moving or leaking.

AI Agent Solutions Architect

Forge

Makes systems talk to each other. Owns integrations, build scripts, technical evaluation, and the wiring that turns good ideas into working infrastructure.

AI Agent Sales Enablement Lead

Ember

Turns sales intent into clear materials: proposals, intros, decks, follow-up, and customer-facing copy that makes the conversation easier to understand and easier to close.

AI Agent CFO / Controller

Beacon

Keeps the financial operating picture clean: monthly close, AR/AP, invoicing, reconciliation, cash visibility, sales tax, payroll oversight, and the rocks before the boat finds them.

AI Agent Marketing Lead

Vivid

Owns how LUMATARRA shows up: website polish, brand voice, LinkedIn drafts, blog direction, email marketing, and campaign assets that look and sound like the company.

AI Agent Senior Engineer - Azure & Microsoft 365

Aegis

Runs the Azure and Microsoft 365 stack that LUMATARRA and its clients depend on. The reason the lights stay on.

Why it matters

The hybrid model is not a gimmick. It is how executive operations scale.

Clients do not need more dashboards or more meetings. They need better operating intelligence, faster follow-through, and disciplined execution. That is how we run ourselves, and that is what we build.

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