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Who We Are
At LumaTarra
At LUMATARRA, we believe technology should create momentum—not just cost. We help organizations turn data, AI, and strategy into clear business outcomes through practical leadership, modern platforms, and execution that moves the business forward.
Founded by Joe Simon, LUMATARRA was built on a simple belief: clients deserve clarity, accountability, and solutions that actually work. We bring executive-level insight, hands-on guidance, and an outcomes-first mindset to every engagement.
What We Do
Turn Technology Into Outcomes That Matter
We help organizations move from data to decisions and strategy to execution. Every engagement is built to deliver measurable business impact, not just activity.
We focus on:
• AI & Analytics Enablement – Turning data into clear, actionable insight
• Technology Strategy & Leadership – Aligning IT with business goals and growth
• Modern Platforms & Automation – Building systems that scale, adapt, and perform
Everything we do is built around one outcome: results that move the business forward.
Why We Exist
Too often, businesses invest in tools without seeing value. Data is collected but not acted on. AI is explored but not implemented. IT services are delivered but don’t align with the business.
We created LUMATARRA to change that.
Our purpose is to help organizations connect technology to outcomes — growth, efficiency, compliance, and improved client or patient experience. Every engagement starts with a simple question:
What business outcome matters most to you right now?
What Our Clients Say About Us
Average Rating: 4.9 out of 5 from 150 Reviews
About Our Founder – Joe Simon
our founder
Joe Simon
Founder
Joe Simon is a technology executive with more than two decades of leadership experience across IT, consulting, and digital transformation. He has scaled organizations, led M&A integrations, modernized service delivery, and guided executive teams through complex change. At LumaTarra, Joe combines his passion for technology strategy, AI adoption, and data-driven leadership to help organizations move beyond complexity and achieve outcomes that matter.
Rodolfo Sierra Manrique
Data, Analytics & AI Practice Lead
"Rodolfo is a passionate data analytics professional with over 15 years of experience in business execution. On a deep-rooted love for data science and statistical modeling, he blends technical proficiency with visualization creativity to stimulate strategy birth and execution guidance. Holding a career spanning IT, Retail, and Market Research, he brings a visionary approach through a multifaceted perspective on business dynamics, operating at ease both at ground and executive levels, driving teams forward and standing out in today's market."
team members
Creative Team
our team
Charlotte Olivia
WordPress Dev.
A small river named Duden flows by their place and supplies it with the necessary
James Marque
Font-end Developer
Eli Lovelence
Content Writter
Steven Gomag
Ux/Ui Designer
Transform Your Business with Technology
Unlock the Power of AI, Process Mining and Data-Driven Solutions
Technology should work for your business, not against it. Whether you’re seeking end-to-end IT support, data-driven transformation, or process optimization, LUMATARRA is your trusted partner for turning complexity into clarity.